afrobeatingx

She’s the friend who has the ability to make you feel like no matter what is going on, everything is going to be alright. Anna has the amazing ability to translate any idea and vision into a reality. She enjoys the challenge and the diversity that comes from working with new and emerging talent. She knew, early on, that she wanted to open her own boutique PR agency that will bring more to the table than others.  “My aim was to open up an international consulting agency offering various services and specializing in business development, event production and public relations.” said Toure. Her career and multi-cultural background prepared her for her role today. Born in Vichy, France from a Senegalese father and Ivorian mother, Anna grew up in France, Senegal and Ivory Coast. She spent some of her college years […]

There is an important advantage to having diaspora, rather than foreign, investors in Africa. Unlike foreign investors, diaspora capital can be empathetic. You don’t have to be a central banker to know that foreign capital is fickle and can only be sympathetic, at its best. Empathy ties the condition of the observer with the subject, while sympathy keeps the observer detached from the subject.  Simply put, empathy is putting oneself in another’s shoes. It is a shared existence where another’s pain or pleasure becomes one’s own.  This subtle distinction between empathy and sympathy makes an immense difference in the world of investments. Often, when the business is detached from the community that hosts its affairs, it leads to abusive and exploitative ventures. Foreign investors come to Africa purely focused on generating financial returns on their investments - otherwise known as […]

Ade Hassan is a 30 years old woman whose path shows us that anything is possible in this world as long as you put your mind into it. The british lady did not hesitate to quit her career in finance to pursue her real passion, the fashion industry, when she first thought of the concept out of her frustration. Why did you create Nubian Skin?I created Nubian Skin because I couldn’t find what I was looking for in shops! I wanted nude lingerie and hosiery – but it simply wasn’t available. I knew I couldn’t be the only one who felt the same way – so I decided to create it! How involved are you in the designing process?I don’t have a fashion background even though I did take sewing and pattern cutting classes several years ago. Since the designs […]