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Ghanaian Covid-19-inspired fashion wax-print designs launched in Accra

Ghanaian Covid-19-inspired fashion wax-print designs launched in Accra
  • PublishedJuly 7, 2020

To further create a positive atmosphere to subdue the widespread of Coronavirus, a Ghanaian wax-print company has launched a new line of designs inspired by the Covid-19 pandemic.

“[We] put a positive twist on a negative phenomenon” Stephen Badu, from Ghana Textiles Printing (GTP), said this in an interview with BBC.

An official of the GTP, revealed that the new fabrics have symbols like padlocks, keys and planes to reflect some of the measures implemented to curb the spread of coronavirus.

According to reports, Ghana has reported more than 20,000 cases of Covid-19, with at least 129 people dying from the virus.

“We are a business that tells stories and we tell our stories through our designs,” Mr Badu, GTP’s marketing director, said.

“We believe that it is going to leave a mark in the history of the world, and it’s important that generations that come after us get to know that once upon a time, such a phenomenon occurred.”

Some of the new GTP designs have glasses on them – similar to the signature ones worn by Ghana’s President Nana Akufo-Addo, who has been giving regular updates on the virus.

“He has iconic spectacles that he wears and when you watch him on television that is what stands out,” Mr Badu said.

“Another design shows a symbol of a plane, it indicates that during the lockdown one of the measures that Ghana took was to close the borders, so no flights,” he added.

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