afrobeatingx

Renowned fashion Icon, designer and Creative director, Serah Diouf has taken the fashion industry in Africa a notch higher with her ‘Made In Africa’ documentary. In the documentary, she gives insight into the four-year journey of her Dakar-based label, Tongoro and highlights the importance of local craftsmanship on the continent. Ever since its launch four years ago, the brand, Tongoro has graced runways across major cities, and has been sported by international stars, such as Burna Boy Iman and Beyonce. Diouf has however been intentional about her moves, while admitting that success isn’t tied to her own personal achievement—her goal is to help transform Africa’s design clothing industry. However, the 30-minute documentary includes footage of Tongoro's design and production process in Dakar and provides valuable insight for aspiring designers. Diouf, who also narrates the film, champions community involvement and local […]