Nigerian singer Ayra Starr is officially on the artists’ clientele list of Roc Nation, the boutique music label, entertainment, and sports services company founded by iconic American rapper and mogul JAY-Z.
Rumors of the deal intensified after Roc Nation posted a snippet of Starr’s soon-to-be-released single, “Hot Body,” on its social media pages late last week. Confirmation came with the singer’s dedicated page on the company’s website.
Still signed to Mavin, the Don Jazzy-founded Nigerian label that discovered and helped drive her breakout, Starr’s deal with Roc Nation is a strategic partnership that’s expected to improve her already formidable global popularity, particularly in the U.S. and across Europe.
Starr will now be managed internationally by Roc Nation, a move designed to leverage her star power and momentum.
The singer is currently on a stadium tour with British rock band Coldplay. She will make her full acting debut in the highly anticipated film adaptation of Tomi Adeyemi’sChildren of Blood and Bone and has won BET and MOBO awards in recent months.
Roc Nation boasts an expansive client list of successful artists across management, distribution, and publishing, including rappers Megan Thee Stallion and Lil Uzi Vert, R&B singers Alicia Keys and Snoh Aalegra, and Latin pop superstar J Balvin, among many others.
