Showmax is breaking new ground as the first African streaming service (SVOD) to livestream a locally produced concert.
On January 18, 2025, fans across 44 African countries can tune in to watch Grammy-winning Amapiano sensation Tyla perform live from the SunBet Arena, Pretoria, exclusively on Showmax.com.
Tyla, Africa’s youngest Grammy winner, will perform hits from her chart-topping debut album, TYLA, which has surpassed 1.6 billion streams worldwide. Fresh from winning prestigious awards, including the BET Awards, MTV Music Video Awards, and Grammys, the “Queen of Popiano” promises an unforgettable performance.
“Tygers! Me and Showmax decided to livestream this concert for everyone across Africa,” Tyla shared. “I hardly get time to be home, so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”
This exclusive event, available only to Showmax Entertainment subscribers, offers a chance for fans who missed her sold-out shows in Cape Town and Pretoria to join Tyla’s magical journey.
Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, highlighted the significance of the event:“With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Powered by Peacock’s cutting-edge streaming technology, which set records with 16.3 million simultaneous live streams during an NFL Wild Card game in 2024, Showmax is poised to deliver an unparalleled viewing experience.
The concert comes as Showmax celebrates a transformative year following its February 2024 relaunch. With a 50% year-on-year increase in paying subscribers and numerous accolades, Showmax is cementing its place as a global leader in streaming.
“We’re not just hoping to smash records with this live stream,” Narsi added. “We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”
To stream Tyla’s live concert on January 18, 2025, fans need an active Showmax Entertainment subscription. Signing up is simple, with multiple payment options available.
