It has been a successful run for Mavin Records, one of the biggest record labels in Nigeria, and they have announced their new partnership with the international music group, Universal. The record label has managed a number of artists like Rema, Johnny Drille, Tiwa Savage, Korede Bello, D’ija, Ayra Starr and others since it’s launch and fans are looking forward to the new chapter in Mavin’s journey.
News of the the record label being up for acquisition hit the internet months ago, and it has finally been confirmed that Universal Music Group will be acquiring major shares in Mavin Records. With this nw development, Mavin Records will now be seen as a subsidiary of Universal Music Group. The parties are excited about the partnership, and they look forward to finalizing the contract in the third quarter of 2024.
The record label shared this message on their social media account:
Dear Mavin Family, We are thrilled to announce that Mavin Records has partnered with Universal Music Group, marking a new chapter in our journey. This partnership is a milestone that recognizes our collective talent and hard work, aiming to elevate African music on the global stage. Our collaboration with UMG will bring more music, innovation, and opportunities, allowing us to showcase African talent worldwide. While we embark on this exciting new path, our core mission and values will remain intact, ensuring that the essence of Mavin and our commitment to pushing musical boundaries continue to thrive. This step forward is a testament to the dedication of our artists, staff, and, importantly, you, our fans, whose unwavering support has been instrumental in reaching this moment. Together, we look forward to making history, breaking more records, and building a lasting legacy. Thank you for your continued belief in us. Here’s to our bright future together.