Generating new business by growing your customer base is important to your business success. However, it can sometimes be very challenging. Here are some practical tips to help you grow your customer base.

Get to know your customers

Understand your customer’s needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback.

Offer great customer service

Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.

Nurture existing customers and look for new opportunities

Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.  At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.

Use social media

Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’. Through social listening you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers.

Attend networking events

Invest time to build your networks – it’s not what you know but who you know. Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.

Give back to your community

Building brand awareness in your local community is a great way to attract new business. Consider sponsorship or participating in a community event to raise your business profile.

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